Automations for a
marketing team.
After a restructuring I moved from production into the new AI department. My own area is the bots and automations that take routine work off the creative and marketing teams. On the department's bigger products I worked as a team member.
of creative production at A-Players moved to AI. I helped with that move.
Bots and automations I built.
Each tool takes one routine job off the team. They all run on Cloudflare Workers, and most of them post to Slack.
New creative ready for launch. Asana task and file attached.
Your weekly digest: 5 post ideas and a few comment ideas from the people and topics you follow.
A personal birthday greeting. AI wrote the text and made the image.
CreoFlow
Posts each finished creative from Asana to its product's Slack channel. Covers 9 boards, including Food Scanners and Selfray.
9 boardsLinkedIn Ambassador
An employee picks a watchlist once: colleagues, competitors, companies, topics. Each week they get 5 post ideas and comment ideas. The employee publishes each post.
In pilotBirthday Bot
Reads dates from Google Sheets, AI writes the text and makes the image, and the bot posts the greeting to Slack.
Sheets, Gemini, LoremaxFigmaLaunchSync
Marks launched creatives on the FigJam board when Asana reports a launch.
Asana webhooksOne naming standard for every creative.
An automation builds each creative's name from Asana fields and writes it to the tracker. I added the Angle and Approach tags and I'm rolling the standard out board by board.
New tags I added. Optional: the segment stays empty if nobody fills it.
The department's bigger products.
The AI department also builds larger internal products. Colleagues led them, and I worked on them as part of the team.
Creative library
Every finished creative in one place. AI tags each one by hook, emotion, format, offer and objects in frame, so the team searches by meaning.
TEAMMarketing agent in Slack
An AI agent that edits video and saves it to the library. A colleague and I wrote its Asana skills.
TEAMInternal portal
A portal for marketing materials that AI can read directly.
TEAMAI psychologist
An AI product the department built. I worked on it with the team.
TEAM